Running a successful advertising campaign involves more than just good creative—it requires planning, execution, optimization, and reporting. The right tools can cut hours of work, improve your targeting, and increase ROI by automating the busywork and streamlining your workflows. Whether you’re a solo marketer or managing a team, these ten tools are worth integrating into your campaign stack.
1. Google Ads
Google Ads remains one of the most powerful platforms for reaching intent-driven audiences. Its built-in tools let you schedule ads, adjust bids automatically, and analyze performance metrics like CTR and conversions—all from one dashboard.
2. Meta Business Suite
Formerly Facebook Business Manager, Meta Business Suite allows you to manage both Facebook and Instagram ad campaigns. It offers audience insights, cross-platform reporting, and creative testing tools that streamline performance tracking.
3. Canva Pro
Canva isn’t just for social media posts. Its ad templates and animation features help marketers create display ads, stories, and video content without needing a full design team. Canva Pro also supports team collaboration and brand kit consistency.
4. Hootsuite Ads
Hootsuite helps manage social media content, but its Ads tool is designed specifically for paid campaigns. You can run, monitor, and optimize ads across multiple platforms in one place, ideal for small teams juggling several channels.
5. Asana
Asana isn’t an ad platform—but it’s invaluable for managing the internal workflow of a campaign. From assigning tasks to tracking deadlines and creative approvals, it ensures nothing slips through the cracks.
6. HubSpot Marketing Hub
HubSpot helps connect advertising with broader inbound marketing efforts. You can build landing pages, run Facebook and Google ads, track leads, and measure ROI in an integrated CRM environment.
7. Fluz
While not an ad management platform per se, Fluz can help stretch your ad budget by letting you earn cashback with a Meta gift card, get rewards with a Google Play gift card, or even save money at Apple with gift cards. Many digital ad platforms and tools accept prepaid cards, allowing marketers to stack cashback on top of their existing spend.
8. Google Looker Studio (formerly Data Studio)
Looker Studio is ideal for visualizing ad performance. Connect your data sources (Google Ads, Meta, YouTube, etc.) to create dynamic reports that auto-update and are client-ready.
9. Grammarly Business
Grammarly is essential for writing error-free ad copy and messaging across campaigns. It helps maintain brand tone while avoiding typos or phrasing that might trigger ad rejection algorithms.
10. Zapier
Zapier connects the dots between platforms. Automate workflows like sending new lead data from Facebook Ads to your CRM, or pinging Slack when a campaign goes live—saving you manual steps and valuable time.
Smarter tools mean smarter outcomes
The modern ad stack is no longer about just managing spend—it’s about managing efficiency. With the right mix of platforms, creative aids, and automation tools, you’ll reduce time-to-launch, improve collaboration, and track results with clarity. Bonus: when you buy advertising gift cards with cashback, you gain even more flexibility in how you fund and measure your campaigns.
